I designed digital flyers for The Rise Journey, a remote HR consultancy that organizes spoken word poetry events for organizations. They wanted to make sure the design could scale across multiple social media platforms and would raise awareness about their new poetry products, hoping to attract new clients to book these events. They also wanted the designs to have animated motion elements.

Utilizing the specific color palettes of each cultural observation and The Rise Journey’s typography and brand guidelines, I created a series of dynamic and engaging posters. I was able to incorporate small animated movements in the flyer designs without overpowering or overwhelming the content.

After the poster series launched, poetry event bookings increased by 47%.