The goal of this project was to update and revitalize The Rise Journey’s pricing sheet to better reflect the different types of services they offer and attract more clients. The pricing sheets are integral to the company’s event organizing and are used for both digital and print advertisements.

The original pricing sheet was confusing and cluttered, with too much information about different services squished together on the same page, making it hard to understand quickly. By giving each type of service its own unique page, information about each service is more robust and comprehensive, leading to less confusion.

After a series of feedback sessions and drafts, I incorporated the company’s updated color palette, branding guidelines and photography, making sure that the typography was legible and accessible for people with visual disabilities.

Conclusion

The redesigned pricing sheets are much clearer, cleaner, and easier to understand than the original. The different types of services are also easier to differentiate now and better reflect the different services that the company offers.

Overall, the redesign improved the user experience by connecting potential clients with the correct services they are most interested in much quicker.

The original pricing sheet before the redesign: